Startups 101

7+ Ways to Get Funding for Your Early-Stage Business

How to Find and Engage Startup Investors


Are you a startup owner seeking additional funds to take your venture off the ground? Finding investors can be the key to accelerating your business goals while gaining valuable resources and expertise from them as an added value.

However, going forward in the process of raising capital and identifying the right investors can pose a significant challenge. In this guide, we’ll walk you through the essential steps and strategies to find investors for your startup. 

Whether you’re looking to attract venture funds, angel investors, or explore crowdfunding options, this article may help you discover the pathways to financing your idea and turning it into a prosperous business.

What Are Your Options in Securing Startup Funding?

When it comes to funding your startup, there are various avenues you can explore to secure the necessary capital. The three most common approaches include seeking support from friends and family, obtaining small business loans, or turning to equity financing sources from investors. 

Keep in mind that there are two basic types of startup financing: debt- and equity-based financing. Business loans and credit cards fall into the first type, while the second type involves getting the needed financial resources from investors in exchange for a percentage of ownership in the business. 

Friends and Family

Borrowing money from friends and relatives is one of the traditional ways to start a business. While it may be harder to convince investors or banks of the quality of your idea, your family and friends may be more willing to help fund your company, as they often believe in your dream. However, if you do go for this option, it’s always a good idea to make sure that each of you gets proper legal advice. 

No matter how close you are, treat them as regular investors and communicate your plans and associated risks effectively. Your relatives might be unrealistic and biased; that’s why you need to make sure that they are aware of potential consequences. 

In this scenario, you should decide whether you’ll ask your family and friends for a loan, or get an actual investment from them. The benefit of the first option is that you might not need to pay little or no interest at all. The latter means they will get a percentage of profits in the future, or equity in the business. 

Angel Investors and Venture Capital

This approach, on the other hand, involves receiving funding from external parties in exchange for a share of your company. It allows for quick access to capital and is available through various channels such as investment firms or individual private investors. 

Giving up a portion of your company’s ownership may not be initially appealing, but it can help you get your products or services on the market and propel your growth.

Venture capitalists typically invest in companies with high growth potential, often in exchange for equity and privileges such as board positions. Angel investors are usually wealthy individuals with disposable funds, backing startups for long-term returns. Understanding the differences and preferences of these private investors is crucial when seeking their support; learn more about venture capital and angel investing in our dedicated guides. 

Business Loans

Another funding option includes SBA loans, which cater specifically to startups, providing capital for various business needs. Microlenders, including private and nonprofit organizations, also offer favorable terms and target traditionally underserved small businesses. 

Business credit cards and online lenders are further options that entrepreneurs can explore based on their specific financing needs and business goals.

Note that traditional banks may be cautious about lending to small companies, making it difficult to qualify. Alternative lending companies and peer-to-peer lending services, on the other hand, may have more flexibility and expertise in assisting startups.

Bootstrapping and Personal Funds

Startup funding can also come from self-funding, where entrepreneurs use personal savings, assets, or credit cards to finance their ventures. Commonly referred to as bootstrapping, this approach allows for full control of the company but carries the risk of losing personal savings if the business fails.

Thoroughly assess your financial situation and potential debt management strategies before choosing this funding option.

Incubators and Accelerators

Business incubators and accelerators provide a supportive environment for startups to grow. These organizations offer shared workspaces, mentorship programs, and networking opportunities. They are particularly prevalent near colleges with strong business programs. Such organizations are often focused on specific industries or sectors, so finding the right fit for your business may require research


Small business grants offer free money without repayment or interest, but they are hard to obtain since the startup landscape is highly competitive. Groups like minorities, veterans, and women have better chances of finding grants for their startups. 

Organizations like the Small Business Administration and local Chambers of Commerce provide grant opportunities. However, it’s crucial to review grant conditions to avoid surprises. With careful exploration and understanding, entrepreneurs can take advantage of grants to fuel their startup’s success.


You’ve probably heard of Kickstarter or Indiegogo. Crowdfunding platforms allow project founders to raise funds by pitching their ideas and projects to a large online audience. Crowdfunding is particularly effective if you have an attractive concept and can generate buzz through social media and online marketing activities.

Steps in Funding the Startup

Identify Your Funding Needs

Before diving into the process of securing funding for your startup, you should determine how much funding you actually need. Assess your financial requirements based on your business goals and consider different funding options. Whether it’s a business credit card for smaller purchases or attracting investors for substantial capital, understanding your funding needs sets the stage for further steps.

Craft a Comprehensive Business Plan

A great business plan is essential to convince lenders and potential investors. It should encompass vital elements such as your business model, funding requirements, and strategies for profitability. It serves as a blueprint for your startup’s path to success and provides a clear roadmap for achieving each goal. Make sure that your business plan is concise, compelling, and communicates your vision clearly.

Put Your Documentation Together

To streamline the funding process, gather all necessary documents beforehand. These may include your tax returns, bank statements, financial statements, and legal documents related to your business structure, such as articles of incorporation or a commercial lease agreement. Having these documents readily available demonstrates your professionalism and preparedness.

Thoroughly Evaluate Funding Options

Research different funding options to determine the most suitable fit for your startup. Consider factors such as interest rates, repayment terms, and potential benefits or limitations associated with each option. Tailor your applications based on all these findings. As you can imagine, a well-informed decision can significantly impact your startup’s growth and stability.

Ensure Repayment Feasibility

Use business loan calculators or credit card payoff calculators to estimate your future payments and ensure they align with your budget. Demonstrating a sound repayment strategy not only instills confidence in lenders and investors but also ensures the financial health of your startup over the long-term period.

Startup Funding from Investors’ Perspective

Investors carefully assess numerous factors before deciding to invest their capital into a business. Here are some key elements they typically evaluate:

Unique Value Proposition

Investors seek out startups with distinctive ideas or products. If your offering is not entirely unique, emphasize the distinctive features that set it apart from competitors. Clearly articulate why your product or service will attract customers and generate market demand.

Strong Business Plan

As mentioned above, your plan should include thorough market analysis, a well-defined product execution strategy, and a realistic assessment of the potential for growth and profitability. 

Leadership and Management Team’s Expertise

Investors consider the education and experience of you and your management team. Highlight qualifications and accomplishments to demonstrate possession of the necessary skills and knowledge to execute the business plan successfully. Chances are that investors will entrust their capital to a team with a proven track record. Learn more about startup leadership in our separate guide. 

Financial Data and Projections

Your potential investors will scrutinize aspects such as cash flow, expenses, profitability, and projections. Presenting accurate and reliable financial information will foster confidence by investors and will validate your business’s financial prospects.

Attention to Detail

Be ready to discuss both your successes and failures, showcasing transparency and resilience. Investors expect you to be well-prepared and able to address their inquiries comprehensively. Investors want to understand how they can achieve a return on their investment when the time comes. To prepare yourself in the best possible way, you might want to craft a very brief pitch, up to a minute long, that clearly explains what you are planning to accomplish. 

Determining Fair Investor Ownership

The percentage of ownership granted to an investor depends on various factors and negotiations. It’s crucial to strike a balance that ensures both parties benefit from the partnership, as well as to make the deal attractive to investors. Offering a too small percentage of equity ownership simply won’t work. 

Finally, you can use platforms like to find individual angels or collective investors (such as syndicates and VC funds) and closely, transparently cooperate with them during the entire process of raising capital and reaching your startup milestones. This is especially suitable for startups that are developing innovative tech products and services. allows you to create a fundraising vehicle that runs completely on blockchain. This means that you can track all your investments from a single dashboard in real time without the doubt in precision of data, receive funds directly from investors and without intermediaries, make proposals on fund usage and allow investors to vote on such decisions on-chain, and much more. 

Finally, you can rely on platforms like to connect with individual angels or collective investors (such as syndicates and VC funds), and establish a close, transparent collaboration with them throughout the entire process of raising capital and achieving your startup milestones. This is particularly beneficial for startups focused on developing cutting-edge technology products and services.

With, you have the ability to create a blockchain-based fundraising vehicle that ensures complete transparency and data accuracy. Track all your investments in real time from a single dashboard, eliminating any uncertainty. Receive funds directly from investors without the need for intermediaries, propose and vote on fund usage decisions on-chain, and unlock a range of additional features to enhance your fundraising journey.

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