Angel Investing, Blog, Syndicate, VC Funds

What is Deal Flow? How it Works and Best Practices

What is Deal Flow - Featured Image

In the dynamic world of startup investing, deal flow has emerged as a pivotal concept for investors in innovative early-stage businesses. With its qualitative impact on the growth and sustainability of venture capital firms and other investor categories, comprehending the intricacies of deal flow is essential. 

This article delves into the essence of deal flow, shedding light on its meaning, and effective strategies to generate a robust deal flow. By unraveling its significance, we uncover how deal flow influences the health and success of newly-established, disruptive businesses, while providing valuable insights for investors navigating the ever-evolving investment landscape.

Deal Flow Definition

Deal flow is a crucial concept in the world of investing, particularly in venture capital, private equity, as well as mergers & acquisitions. It refers to the rate and quality of incoming investment opportunities that an investor or firm receives. These opportunities can come from various sources, including existing networks, referrals, and industry recognition. The volume and caliber of deal flow serve as key indicators of a firm’s success and its standing within the investor community.

A steady and quality deal flow is vital for investors as it provides a range of potential investment options and opportunities to evaluate. However, not all deals in the flow are pursued, as the conversion rate from initial meeting to investment is typically low. Therefore, it is essential for firms to focus on both quantity and quality, ensuring that the opportunities align with investment criteria and objectives.

Although deal flow can be strongly influenced by market conditions, firms can take proactive measures to enhance and accelerate it. By nurturing relationships, expanding networks, and staying informed about industry trends, investors can improve their access to high-quality deals and increase their chances of making successful investments.

In short, the significance of deal flow lies in the potential for identifying and capitalizing on valuable investments within a dynamic market landscape.

How Deal Flow Process Looks Like

The deal flow process is a systematic approach of evaluating and selecting investment opportunities from a large pool of potential deals. It involves several stages, each serving a specific purpose in narrowing down the options and identifying the most promising investments. 

People on a business meeting

Let’s explore the key stages of the deal flow process:


In this initial stage, investors actively seek out potential opportunities. This can be done through various channels, such as personal networks, referrals, online platforms like AngelList or or even utilizing marketing techniques to attract deals. The goal is to cast a wide net and uncover as many potential opportunities as possible.


The screening stage begins once a pool of potential deals is identified. While not as comprehensive as due diligence, this stage involves conducting preliminary assessments, such as valuation analyses, customer engagement evaluations, market gaps, and aligning with preferred investment themes or ideas.


In the following phase, opportunities that show promise undergo a more in-depth examination. Investors delve deeper into the prospects by considering industry outlooks, conducting SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), and performing more specific assessments. At this stage, it may be necessary to reach out to the companies for further information and clarification regarding their business plans, marketing strategy, target customers, or projected milestones.


This is where the due diligence process begins for the early-stage companies that passed previous process stages. It involves a comprehensive audit of a startup to assess its financials, operations, legal aspects, market position, and more. This step can be time-consuming and involves meticulous research and analysis. Tools like downloadable due diligence templates or software can help streamline and simplify this phase.


After completing due diligence, investors meet with the founders or representatives of the selected investments. This stage often includes final pitches and presentations from the companies to demonstrate their value proposition, growth potential, and alignment with the investor’s objectives. Consultation with partners or investment committees may also take place during this phase.

Founders showcasing the project


This stage involves negotiating, finalizing the terms of the investment, and ironing out details such as the investment amount, equity stake, board representation, and any other relevant contractual agreements. The investor makes the final decision on whether to proceed with the investment based on the negotiated terms.

Following the steps mentioned above allows for a systematic and organized approach to deal sourcing, evaluation, and ultimately, successful deployment of capital.

Sourcing a Deal Flow: Strategies for Success

Investors employ different strategies to generate a robust deal flow, mostly revolving around networking and staying connected to the entrepreneurial ecosystem. Here are some effective approaches to deal flow sourcing:

1. Referrals and Trustworthy Connections

Referrals serve as a powerful means of identifying promising investment opportunities. Investors often rely on recommendations from trusted sources such as their peers, portfolio companies, and professionals like investment bankers and lawyers. These referrals provide instant credibility and help filter out great opportunities.

2. Events and Networking

Attending relevant events such as startup pitch nights, demo days, venture fairs, and conferences provides investors with direct access to entrepreneurs and their ideas. These gatherings offer opportunities to engage in face-to-face interactions, witness product demonstrations, and build relationships within the startup ecosystem.

3. Staying Informed and Proactive

Actively researching and staying up-to-date on industry trends, emerging technologies, and new products is essential. By reaching out to entrepreneurs and startups that catch their interest, investors can establish connections before funding needs arise. Consequently, startup backers stay ahead of the curve and discover investment prospects early on.

Building a Deal Flow Pipeline

Some of the approaches and tools investors use to create a steady deal flow pipeline include the following:

Thought Leadership and Public Engagement

This may involve speaking at industry events, conferences, or writing insightful blogs. Establishing a reputation as a knowledgeable and experienced investor helps attract entrepreneurs seeking funding.

Online Platforms

Explore platforms like AngelList, Kickstarter, CB Insights, or Product Hunt, which list new companies, products, and ideas. These platforms connect thousands of investors with potential investment opportunities, facilitating efficient deal sourcing and networking. 

LinkedIn should not be overlooked as a valuable resource in your quest for promising startups. It is highly likely that the founders of the startups you are considering are actively engaged on LinkedIn.

Improving Venture Capital Deal Sourcing and Screening

You can guess that deal sourcing can be extremely challenging, due to the unpredictability of inbound deal volume and the time-consuming nature of researching bootstrapped startups. However, advancements in data, technology, and strategies offer solutions to enhance the process: 

Use Data to Obtain Reliable Insights

Try to capture valuable signals in the startup market segment, such as industry data, ownership information, or job postings. For example, market mapping can help investors understand how the businesses within a given ecosystem function in relation to one another. In fact, mapping the markets is one of the core responsibilities of a deal maker. It involves identifying, researching, and segmenting all the companies within the target market. This will help you narrow down the most promising early-stage companies and justify the reasons for making the investment.

Successful startup investors regularly look for so-called “deal signals”. When a company starts to hire new top management talents, or ramps up attendance at conference events, it may certainly be a good signal. Another example would be an emerging business that receives a lot of interest and attention from potential users. 

Embrace Direct Sourcing

This involves actively seeking out companies that align with the investment thesis and ideal targets. Access to high-quality data enables dealmakers to proactively identify and engage with potential investment opportunities, improving the predictability and scalability of the deal flow. 

One of the most efficient ways to directly source deals is to closely examine established competitors of the company you’re considering to invest in. How well are they performing? Maybe they follow the same growth pattern? Make sure to reverse engineer successful competitors, as it will help you make an informed decision.

Personalized Communication and Differentiation

To stand out from other investors, it’s crucial to personalize communication with top targets. Use tailored messages and engage founders on a personal level. By demonstrating a genuine interest in their company’s success, investors can build stronger connections and differentiate themselves in a crowded market.

Factors Influencing Deal Flow

The deal flow process is not isolated from external factors. Various elements come into play and can significantly impact its quality and quantity:

Societal Factors

The evolution of deal flow often aligns with emerging societal trends and disruptive innovations. Identifying the “next big thing” is crucial for investors seeking high-growth opportunities. Past examples include the digitalization revolution and the rise of the Internet of Things. Looking ahead, deal flow is anticipated to surge in areas such as software as a service (SaaS), and artificial intelligence (AI). 

As you can imagine, deal flow is closely intertwined with the state of the economy. During periods of economic growth and expansion, deal flow tends to thrive. Robust economic conditions create an environment conducive to investment opportunities and entrepreneurial activity. Conversely, economic downturns and recessions can have a dampening effect on deal flow, leading to fewer investment prospects.

The JOBS Act

The Jumpstart Our Business Startups (JOBS) Act, enacted in May 2016, played a significant role in shaping deal flow dynamics. This legislation eased securities regulations, allowing US businesses to crowdfund and issue securities. By reducing regulatory hurdles, the JOBS Act aimed to encourage funding for small businesses and startups, fostering an environment of increased deal flow and investment opportunities.

Further Reading

A Detailed Guide to Investing in Web3

Professions Engaged in Deal Flow

The following categories of professionals play instrumental roles in identifying and capitalizing on investment opportunities: 

Angel Investors

Individual angel investors provide early-stage funding to startups and emerging businesses. They often invest their personal funds, leveraging their industry experience and networks to identify promising investment opportunities. Learn more about angel investing in our dedicated guide. 

Angel investor

Venture Capitalists

Venture capitalists are at the forefront of deal flow, actively seeking out innovative startups with high growth potential. Their expertise lies in identifying and investing in early-stage companies, fueling their growth through strategic capital infusion.

Investment Banking Professionals 

Investment bankers facilitate deals by connecting buyers and sellers in various financial transactions, including mergers, acquisitions, and public offerings. They play a pivotal role in deal flow by advising clients on strategic decisions and negotiating favorable terms.

Private Equity Investors

PE investors focus on acquiring equity stakes in established companies with the goal of generating substantial returns. They actively seek out investment opportunities, often in the form of leveraged buyouts or growth capital injections.

Real Estate Investors

Commercial real estate investors specialize in the acquisition, development, and management of properties. They analyze market trends and identify lucrative investment opportunities within the real estate sector.

M&A Firms

M&A advisory firms provide expertise and guidance in merger and acquisition transactions. They assist clients in identifying potential targets, conducting due diligence, and structuring deals to maximize value.

How to Find Web3 Deal-Flow

Discovering web3 investment opportunities can be a challenging task given the rapidly evolving nature of the blockchain space. However, there are strategies and platforms investors can use to uncover valuable deal-flow. Let’s explore some effective methods to discover promising Web3 projects: 

GitHub and Similar Platforms

Platforms like GitHub, GitLab, BitBucket, GitCoin, or SourceForge host a vast array of blockchain projects. Conducting a search on GitHub alone reveals over 130,000 blockchain-related code repositories and projects. By simply sorting results based on project popularity, such as the number of forks or stars, investors can identify active projects with potential. Examining key contributors and reaching out to them can offer valuable insights.

Investment DAOs

Collaborating with investment Decentralized Autonomous Organizations (DAOs) provides access to vetted deal-flow and co-investment opportunities. These partnerships work on a reciprocal basis, as investors contribute to the community to receive referrals.

Partnering with Angels and Investing Communities

Web3 investing thrives on collaboration. Apart from investment DAOs, teaming up with other crypto funds and investors such as individual angels, VC funds, and investment syndicates is both essential and beneficial for deal-flow generation.

Discord and Social Networks

Discord is the mainstream online hub for Web3 communities, facilitating relationship-building with founders and project contributors. Joining specific Discord servers, strategically targeting regions or niches, allows investors to engage with active individuals and potentially discover investment opportunities. 

Social media platforms like Twitter and LinkedIn enable investors to engage with crypto influencers, potential partners, and web3 project founders. Consistently sharing insightful tweets and actively participating in discussions can help build a strong brand and facilitate deal-flow referrals.

Networking Events

Web3 industry events provide excellent opportunities to connect with potential founders and partners. To maximize effectiveness, investors should choose events aligned with their investment thesis and utilize networking tools offered by conferences to schedule meetings with desired individuals. Attending events like Epic Web3, Permissionless, Consensus, or Blockchance can expedite network-building efforts.

Key Considerations for Evaluating Web3 Projects

Roadmaps and Whitepapers. Detailed, well-grounded roadmaps and comprehensive whitepapers provide crucial insights into a project’s technology, unique features, tokenomics, and organizational structure. Review these documents to understand the project’s vision and make an informed decision.

Community and Transparency. A strong and engaged community is fundamental to Web3 projects, to say the least. Look for projects that actively interact with investors through channels like Twitter spaces, Discord, Telegram, and AMAs. Transparency and accessibility to project representatives indicate a commitment to achieving goals.

Market Potential and Opportunities. Assess the market demand for the project’s product or service. While Web3 niches are still evolving, identifying projects with a market likely to thrive can contribute to long-term success. Consider both the adoption rate of Web3 technologies and the broader understanding of blockchain products in the market.

In the context of Web3 deal sourcing, one of excellent examples is, a decentralized platform that brings together web3 investors and founders. With a wide range of solutions designed to facilitate investment and fundraising processes, also offers investors deal flow sourced by its own community.

Blog posts

Similar to this post

Monthly report June 2023 - Featured Image

Company updates

What is Blockchain Governance? - Featured Image


In the context of blockchain, governance refers to the decision-making procedures, rules, and structures that dictate the functioning of an
What is Capital Call - Featured Image


A capital call is also often referred to as a "drawdown" or "capital commitment”. It’s one of the key mechanisms


DAO Handbook

Get the ultimate guide for starting your DAO adventure. From opening a wallet to building your community – it’s all in there. Get access to the best tips & tricks in the DAO world!

We care about the protection of your data. Read our Privacy Policy

Venture Capital Guide - Illustration

Unique platform

All you need to know about platform